I'm hanging out with a small group of cleaners and restorers today and I had a conversation with one of them about how there is often a disconnect between our industry and the actual consumer.
It could be a real problem when you think of how your company looks to those you wish to work for... what does your van look like? Your postcards? Your techs?
Have you ever put on your "consumer hat" and thought about the image your company presents to the general public, and especially those you wish to market to?
Share your ideas and thoughts. What do YOU do build trust and gain the confidence of your customers or clients?
It could be a real problem when you think of how your company looks to those you wish to work for... what does your van look like? Your postcards? Your techs?
Have you ever put on your "consumer hat" and thought about the image your company presents to the general public, and especially those you wish to market to?
Share your ideas and thoughts. What do YOU do build trust and gain the confidence of your customers or clients?