It's really frustrating to spend an hour, two hours, doesn't matter how long... on your website or social media sites and get virtually nothing in return.
We all know that content is king. You need good, quality content to get traffic and, once the traffic is there, you need something engaging for your customers to read or view.
For your website, you need a "grabber" or something to get their attention and prompt them to call you. That could be a nice discount or call to action. What about your social media sites? That's different. Your social sites are places not only to educate but also to entertain. Think of your own social media activity. When you peruse Facebook, what do you look for? Most would say "funny pictures and videos" but don't forget the serious element to mix in there once in a while.
I came across a REALLY cool article on why your content isn't going viral. Here is the link (click here) and enjoy. It has a really cool infographic you should study. It's long but TONS of great info. Post your comments here after you review it and share your thoughts.
One of the things Totally Booked University offers in the way of fresh content is found on the www.MarketingZoo website. If you need fresh articles, videos and infographics, this site provides it for you at a reasonable monthly subscription fee.