Sorry folks, we have to cancel this class. Come to our next full event in Tampa!
Use this link to access the agenda
Your All-Star Lineup for Restoration Strategies!
(except for Harvey - he will join us in Florida in December)
(except for Harvey - he will join us in Florida in December)
Jeff Cross
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Peter Crosa
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Bill Yeadon
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Sonny Ahuja
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Harvey Cohen
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Coming to Philadelphia!
Thursday-Friday, July 25-26, 2019
The Best Marketing Workshop for Getting More Restoration Jobs
(Systems for working with agents, adjusters and the insurance industry to land water, fire and mold remediation work)
Thursday-Friday, July 25-26, 2019
The Best Marketing Workshop for Getting More Restoration Jobs
(Systems for working with agents, adjusters and the insurance industry to land water, fire and mold remediation work)
"Peter Crosa was a wealth of inside knowledge. Everything was great, simple. The seminar was fun and welcoming." - Lauren Wassil, Dayton OH
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"Great material!
Looking forward to implementing in my business and increasing my bottom line." - Dave Davis, Danville CA |
"This workshop is jam-packed with beneficial information! If you are ready to take over your market, take this workshop." - Jill Shinn, Eldon MO
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Jeff Cross is the editorial director of Cleanfax magazine and the creator of Totally Booked University. He will share with you, at this Restoration Strategies session, exactly what you need to do with your social media plan, and much more. He brings together a great team of restoration marketing specialists to help your company to succeed.
Peter Crosa is a friend to the disaster restoration industry. He's an independent insurance adjuster who is eager to share what he knows (which is a lot) about how you can get more insurance restoration jobs. That's right... those lucrative water damage jobs you want? He knows how you can get them. Peter is the lead instructor at Insurance Marketing Strategies.
Bill Yeadon is the Jon-Don facilitator and he is joining us for this Restoration Strategies session. He will share with attendees what everyone should know about the emotional dynamics of the insurance loss. If you want to get more restoration jobs and know how to get referrals... don't miss Bill's presentation.
Sonny Ahuja is a website and SEO expert who is willing to share with you what it takes to get your website ranked high with the search engines and will explain some simple systems you can easily implement to get it done quickly. Don't miss his presentation as he has the answers you've been looking for in regards to your Internet marketing!
Harvey Cohen (at Florida events only) is an attorney who cares about the restoration industry. His session will provide great information on how to get paid, how to negotiate with insurance agents and adjusters, and how to deal with all types of legal challenges in restoration work. This is a great opportunity to ask tough restoration legal questions and get honest answers.
EASY Online Registration: Use the credit card form to the right, or the PayPal shopping cart. You can use any credit card through PayPal. Attendee Reviews: "The course was more than I expected and I was very happy with the overall experience. It was well worth my time and money." – Mary Consolato, Unique Services, Pittsburgh PA "Excellent course. We are just getting set up for this type of business and the class filled in the blanks." – Bill Rogers, Sarasota, FL "This course is a MUST! Jeff, Bill, Peter and Harvey taught me so much and I can’t wait to use the information I received when I get back to Texas." – Tess Gutierrez, San Antonio, TX |
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We will show you how to sell restoration services to even the most "hardened" claims adjusters.
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Those insurance agents who tell you they must use vendor programs? There is a way around that...
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You will learn the
10 best website and social media strategies for getting water and fire jobs. |
Those challenging emotional dynamics during a loss? Learn how to make it a positive experience.
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Bonus #1:
You will see and hear independent adjuster Peter Crosa work the phones (yes, right in the classroom), calling and talking to hard-to-reach insurance agents and adjusters to show you how to reach decision makers and sell your restoration services. This is an eye-opening and tremendously beneficial demonstration. Making that all-important phone call that usually ends in rejection is discouraging, frustrating... you have been there. But you will learn how to get past the gatekeeper and have meaningful conversation with decision makers. |
Bonus #2
Have you ever wondered why your competition might get some (or more) restoration jobs than you, even though you offer a top-quality service? An in-depth analysis of what insurance agents and adjusters respond to will give you an edge. This frustrating problem is something many restoration contractors have struggled with for years. You do good work, have happy clients... but are still ignored by agents and adjusters. After this session, you will have an effective plan to get more restoration jobs... a plan that really works. |
"This was excellent material that was fluid with the class."
- Michael Miller, Yuma AZ |
"Such a valuable course! I would recommend it to everyone."
- Tim Shoup, Angola IN |
TWO Easy Ways to Register for This Session
If you have issues registering online, call (740)973-4236
Use the credit card form below (left) or the PayPal shopping cart (right).
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Easy PayPal registration:
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More on what you will receive from this special
Restoration Strategies event
If you want to know how insurance adjusters think and how they differentiate the restoration contractors they prefer to do business with, this event is for you. Plus, you'll get live Q&A time with Peter Crosa, a nationally-known insurance claims marketing expert.
If you want to know how to use social media (Facebook, Twitter) and optimize your website to come up on top of the search engines, and maximize your online exposure, avoiding expensive Yellow Page and pay-per-click fees, this event is for you.
This TBU 2-day restoration workshop is for the serious, aggressive and forward-thinking entrepreneur who really wants to build a better disaster restoration business. Class size is limited, so sign up soon and reserve your seat.
If you want to know how to use social media (Facebook, Twitter) and optimize your website to come up on top of the search engines, and maximize your online exposure, avoiding expensive Yellow Page and pay-per-click fees, this event is for you.
This TBU 2-day restoration workshop is for the serious, aggressive and forward-thinking entrepreneur who really wants to build a better disaster restoration business. Class size is limited, so sign up soon and reserve your seat.
Here is what your peers have to say about
Totally Booked University
"If you are not attending Totally Booked University, you better pray your competition isn't, either." - Charles Cannistraci, Service One, Blairstown, NJ
"In all honesty, we usually avoid these seminars like the plague. A lot of pushy sales and ideas that really won't benefit your business at all. Not at Totally Booked University!" - Maria Cox, Signature Carpet Care, Delaware, OH.
"Awesome class! Worth every penny, plus some! Jeff Cross is way ahead of the curve." - Scott Smith, Meadville, PA
"I enjoyed the class and and picked up a few nuggets of info that I really needed. I had so much of the info rolling around in my head I had to get up at 2 a.m. last night and go through the rest of the presentation on the thumb drive." - Barry Click, Harrison, VA
"Totally Booked University is an amazing seminar! Jeff's teaching style is outstanding. He shares great information, makes it fun, interactive, and easy to understand." - Jim Minter, Colorado Cleanup Services, Denver, CO
More testimonials...
"In all honesty, we usually avoid these seminars like the plague. A lot of pushy sales and ideas that really won't benefit your business at all. Not at Totally Booked University!" - Maria Cox, Signature Carpet Care, Delaware, OH.
"Awesome class! Worth every penny, plus some! Jeff Cross is way ahead of the curve." - Scott Smith, Meadville, PA
"I enjoyed the class and and picked up a few nuggets of info that I really needed. I had so much of the info rolling around in my head I had to get up at 2 a.m. last night and go through the rest of the presentation on the thumb drive." - Barry Click, Harrison, VA
"Totally Booked University is an amazing seminar! Jeff's teaching style is outstanding. He shares great information, makes it fun, interactive, and easy to understand." - Jim Minter, Colorado Cleanup Services, Denver, CO
More testimonials...
Restoration Marketing Information, restoration business tips, disaster restoration marketing systems and programs, website marketing for restoration businesses, SEO, social media marketing, water damage marketing, fire damage marketing, mold damage and rememdiation marketing.
Make Your Marketing Interesting (and Fun)
by Jeff Cross, senior editor
Think back a few years, to the day when your Yellow Page representative visited you and had your Yellow Page ad all ready to go and said it would be a measly $1,200 a month (or whatever you paid) to run it in the “Carpet Cleaning” section of the book.
And, if you wanted to do water damage restoration, and wanted a second ad, well… that was only $800 additional each month.
Color? When it was new it was like you were buying stock in the ink industry. You paid a premium for color.
If you did all this, and then sat by the telephone once the Yellow Page book hit your city, you would get busier and richer every day.
Now, was that fun marketing? Did you enjoy it? I bet you did, if you made piles of money from those ads. If you didn’t make piles of money, marketing was a miserable experience
Times have changed. Marketing may not have been that much fun or even interesting in the past, but I think it can be today.
So let’s consider just one thing you can do to better market your company. You will find it interesting. And fun. And free.
Facebook groups
This is definitely not a new marketing concept, the idea of joining relevant Facebook groups in your community, but something I experienced recently solidified in my mind how great it works.
What happened is that my own neighborhood community has a “group” on Facebook and someone had their house power washed. She posted how great the job was and mentioned the company that did the work. The owner of the company responded with a “Thank You” message and included his telephone number.
From that single, simple post on a Facebook group page, this company — at the time of this writing — landed about a dozen jobs in the neighborhood. I was one of those jobs. My next door neighbor was another.
The power wash company quickly owned my neighborhood, in regards to doing business. He has been doing other services as well, all because of the one job that got him started.
The power of looking for and joining local Facebook groups and getting someone to use you just once and then talk about your company will quickly go viral.
Fun marketing
There are a lot of great ways to promote your company, with marketing results that you can track and see what works and what doesn’t work.
Best of all? When it’s virtually free, that makes it even more enjoyable.
by Jeff Cross, senior editor
Think back a few years, to the day when your Yellow Page representative visited you and had your Yellow Page ad all ready to go and said it would be a measly $1,200 a month (or whatever you paid) to run it in the “Carpet Cleaning” section of the book.
And, if you wanted to do water damage restoration, and wanted a second ad, well… that was only $800 additional each month.
Color? When it was new it was like you were buying stock in the ink industry. You paid a premium for color.
If you did all this, and then sat by the telephone once the Yellow Page book hit your city, you would get busier and richer every day.
Now, was that fun marketing? Did you enjoy it? I bet you did, if you made piles of money from those ads. If you didn’t make piles of money, marketing was a miserable experience
Times have changed. Marketing may not have been that much fun or even interesting in the past, but I think it can be today.
So let’s consider just one thing you can do to better market your company. You will find it interesting. And fun. And free.
Facebook groups
This is definitely not a new marketing concept, the idea of joining relevant Facebook groups in your community, but something I experienced recently solidified in my mind how great it works.
What happened is that my own neighborhood community has a “group” on Facebook and someone had their house power washed. She posted how great the job was and mentioned the company that did the work. The owner of the company responded with a “Thank You” message and included his telephone number.
From that single, simple post on a Facebook group page, this company — at the time of this writing — landed about a dozen jobs in the neighborhood. I was one of those jobs. My next door neighbor was another.
The power wash company quickly owned my neighborhood, in regards to doing business. He has been doing other services as well, all because of the one job that got him started.
The power of looking for and joining local Facebook groups and getting someone to use you just once and then talk about your company will quickly go viral.
Fun marketing
There are a lot of great ways to promote your company, with marketing results that you can track and see what works and what doesn’t work.
Best of all? When it’s virtually free, that makes it even more enjoyable.