Covering All of Your Bases
by Gary Clipperton
Growing a successful cleaning business necessitates wearing several hats. Often, we get bogged down with specific challenges and develop tunnel vision. Profitability is maintained by continual focus on basic business fundamentals.
Here is an abbreviated description of four areas that require vigilance to keep momentum moving in the right direction.
Marketing includes daily pursuit of marketing plans and goals, creating and executing advertising campaigns, networking and canvassing to promote the business, performing SEO, constantly following up with prospects, and improving sales skills to book more jobs.
Bidding requires accurate surveys, which in the commercial arena encompasses conveying a professional image and demeanor. In addition, proposals and pricing efforts include - precise cost projections, understanding customer needs, improving presentation skills, and consistently tracking job profitability.
Managing requires evaluating Key Performance Indicators, using a system to increase account retention, maintaining financial records, conforming to all legal requirements, hiring new workers, training crews, managing, motivating and replacing workers, overseeing office operations, tracking jobs, diplomatically handling customer complaints, all while maintaining integrity.
Production and operations requires ongoing skills training at all levels, improving productivity, selecting superior cleaning chemicals and equipment, delivering quality cleaning results, and keeping the business on-track by delivering what you have promised.
So if your business is not continually moving ahead, it may be time to revert back to basics, and check your priorities and follow core competencies. Covering all of your bases and tending to the condition of your flocks is all part of the success formula.
If you need specific help with any cleaning issues, including training your staff, check out the carpet cleaning training bundle here. or scroll down
Gary Clipperton is a 45-year industry veteran and author of several books, training programs, software and videos. His new training program includes a carpet startup and expansion program, IICRC Basic Skills Carpet Care program, and Cleaning Managers Dashboard all in the new Carpet and Floor Care Bundle available through Totally Booked University. Gary can be reached at [email protected] or 719-598-5112.
by Gary Clipperton
Growing a successful cleaning business necessitates wearing several hats. Often, we get bogged down with specific challenges and develop tunnel vision. Profitability is maintained by continual focus on basic business fundamentals.
Here is an abbreviated description of four areas that require vigilance to keep momentum moving in the right direction.
Marketing includes daily pursuit of marketing plans and goals, creating and executing advertising campaigns, networking and canvassing to promote the business, performing SEO, constantly following up with prospects, and improving sales skills to book more jobs.
Bidding requires accurate surveys, which in the commercial arena encompasses conveying a professional image and demeanor. In addition, proposals and pricing efforts include - precise cost projections, understanding customer needs, improving presentation skills, and consistently tracking job profitability.
Managing requires evaluating Key Performance Indicators, using a system to increase account retention, maintaining financial records, conforming to all legal requirements, hiring new workers, training crews, managing, motivating and replacing workers, overseeing office operations, tracking jobs, diplomatically handling customer complaints, all while maintaining integrity.
Production and operations requires ongoing skills training at all levels, improving productivity, selecting superior cleaning chemicals and equipment, delivering quality cleaning results, and keeping the business on-track by delivering what you have promised.
So if your business is not continually moving ahead, it may be time to revert back to basics, and check your priorities and follow core competencies. Covering all of your bases and tending to the condition of your flocks is all part of the success formula.
If you need specific help with any cleaning issues, including training your staff, check out the carpet cleaning training bundle here. or scroll down
Gary Clipperton is a 45-year industry veteran and author of several books, training programs, software and videos. His new training program includes a carpet startup and expansion program, IICRC Basic Skills Carpet Care program, and Cleaning Managers Dashboard all in the new Carpet and Floor Care Bundle available through Totally Booked University. Gary can be reached at [email protected] or 719-598-5112.
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Introducing the new... Carpet and Floor Care Training Bundles! |
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We Just BUNDLED together the Best Carpet and Floor Care
Training Programs Available. The version on the left is for
Contractors and the version on the right is for Facilities.
Watch the video to learn all the benefits!
Training Programs Available. The version on the left is for
Contractors and the version on the right is for Facilities.
Watch the video to learn all the benefits!
Reviews of our Program
"Recently I purchased and studied your Floor Care Training program and then began using the knowledge in my daily schedules at the hospital where I work. It’s like a completely new job, when I got trained through your course. Thank you so much in advance for providing me the new hope in my profession." - Thag Biswa, OSU East Hospital, Columbus, Ohio
"Thank you, Gary, your course has been a great learning tool. Customer service is great. You have a lot of respect at UC Davis.
The course is working! Was able to get a spot out NO ONE could get out!" - M. Slichter, University of California - Davis
"Recently I purchased and studied your Floor Care Training program and then began using the knowledge in my daily schedules at the hospital where I work. It’s like a completely new job, when I got trained through your course. Thank you so much in advance for providing me the new hope in my profession." - Thag Biswa, OSU East Hospital, Columbus, Ohio
"Thank you, Gary, your course has been a great learning tool. Customer service is great. You have a lot of respect at UC Davis.
The course is working! Was able to get a spot out NO ONE could get out!" - M. Slichter, University of California - Davis
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Contractor Version
Carpet Care Management, Marketing, and Training Bundle Contains:
Reduced from $564.00 - Now $359.00 Hard copies mailed to you in the U.S. Reduced from $734.00 - Now $459.00 |
Facility Version
In-House and Institutional Carpet and Floor Care Training Bundle Contains:
Reduced from $564.00 - Now $359.00 Hard copies mailed to you in the U.S. Reduced from $734.00 - Now $459.00 |
