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Covering All of Your Bases
by Gary Clipperton

 
Growing a successful cleaning business necessitates wearing several hats. Often, we get bogged down with specific challenges and develop tunnel vision. Profitability is maintained by continual focus on basic business fundamentals.
 
Here is an abbreviated description of four areas that require vigilance to keep momentum moving in the right direction.
 
Marketing includes daily pursuit of marketing plans and goals, creating and executing advertising campaigns, networking and canvassing to promote the business, performing SEO, constantly following up with prospects, and improving sales skills to book more jobs.

Bidding requires accurate surveys, which in the commercial arena encompasses conveying a professional image and demeanor. In addition, proposals and pricing efforts include - precise cost projections, understanding customer needs, improving presentation skills, and consistently tracking job profitability.
 
Managing requires evaluating Key Performance Indicators, using a system to increase account retention, maintaining financial records, conforming to all legal requirements, hiring new workers, training crews, managing, motivating and replacing workers, overseeing office operations, tracking jobs, diplomatically handling customer complaints, all while maintaining integrity.
 
Production and operations requires ongoing skills training at all levels, improving productivity, selecting superior cleaning chemicals and equipment, delivering quality cleaning results, and keeping the business on-track by delivering what you have promised.
 
So if your business is not continually moving ahead, it may be time to revert back to basics, and check your priorities and follow core competencies. Covering all of your bases and tending to the condition of your flocks is all part of the success formula.
 
If you need specific help with any cleaning issues, including training your staff, check out the carpet cleaning training bundle here. or scroll down
 
Gary Clipperton is a 45-year industry veteran and author of several books, training programs, software and videos. His new training program includes a carpet startup and expansion program, IICRC Basic Skills Carpet Care program, and Cleaning Managers Dashboard all in the new Carpet and Floor Care Bundle available through Totally Booked University. Gary can be reached at gary@nationalproclean.com or 719-598-5112.


Carpet Cleaning Training

​Introducing
the new... 

Carpet and    Floor Care
Training  Bundles! 

Carpet cleaning and floor cleaning and care training
                                    We Just BUNDLED together the Best Carpet and Floor Care                                        
                             Training Programs Available. The version on the left is for                                  
Contractors and the version on the right is for Facilities.

Watch the video to learn all the benefits!

Learn more about the Contractor version
Learn more about the Facility version
Reviews of our Program

"Recently I purchased and studied your Floor Care Training program and then began using the knowledge in my daily schedules at the hospital where I work.  It’s like a completely new job, when I got trained through your course. Thank you so much in advance for providing me the new hope in my profession."
- Thag Biswa, OSU East Hospital, Columbus, Ohio
 
 "Thank you, Gary, your course has been a great learning tool.  Customer service is great. You have a lot of respect at UC Davis.
The course is working!  Was able to get a spot out NO ONE could get out!
" -  M. Slichter, University of California - Davis

          Contractor Version          
Carpet Care Management, Marketing, and                               Training Bundle Contains:            
  • Two-part video series entitled "70 Mistakes Carpet Cleaners Make"
  • IICRC Basic Skills Carpet Cleaning Program with manual, slide shows and test for diploma
  • Start or Expand a Carpet Cleaning Business 250-page manual
  • Cleaning Manager's Dashboard 40 spreadsheets
  • Cleaning Performance Handbook 250-page manual
  • Detailing Upholstery and Carpet booklet
  • 15 Steps to Improving Cleaning Productivity - workbook
  • Management forms
  • Marketing flyers
  • ...and more
E-version - download it the same day
Reduced from $564.00 -  Now 
$359.00
Hard copies mailed to you in the U.S.
Reduced from $734.00 -  Now $459.00


                        Facility Version                              
In-House and Institutional Carpet and Floor Care Training Bundle Contains:
  • Two-part video series entitled "70 Mistakes Carpet Cleaners Make"
  • IICRC Basic Skills Carpet Cleaning Program with manual, slide shows and test for diploma
  • Floor Care Training Manual with slides
  • Solving 77 Floor Care Problems booklet
  • 15 Steps to Improving Cleaning Productivity booklet
  • Cleaning Performance Handbook - 250 pages on improving quality and productivity
  • Detailing Upholstery and Carpet booklet
  • Management forms to assist in running project crews
  • ...and more
E-version - download it the same day
Reduced from $564.00 -  Now  $359.00

Hard copies mailed to you in the U.S.
Reduced from $734.00  - Now   
$459.00  


Click to View all the details
Click to View all the details