Makes sense. If you optimize your site with the "big dog" then the others will see you as well.
Here's a quick tip for optimizing your carpet cleaning website or optimizing your water damage restoration website:
Build lists of bulletin points that can honesty repeat strong keywords. You do not want to engage in "keyword stuffing". But there is a way to repeat strong keywords that won't get you in trouble. For instance, like this:
#1 Carpet cleaning tip for Columbus OH homeowners: (write a sentence or two here with a "do it yourself" tip
#2 Carpet cleaning tip for Columbus OH homeowners: (same thing... write another tip...)
With a list of 5 or so that has strong content, you are able to repeat some strong keywords.